{"title":"Blonde hair care: keep every shade radiant and healthy","description":"\u003cp class=\"p1\"\u003eWhether your blonde hair is natural, dyed, highlighted, bleached, or balayaged: give it the care it needs to stay healthy and radiant. Discover our collection of blonde hair care products for every shade of blonde. Choose from violet-tinted and color-boosting formulas, such as purple shampoo that neutralizes unwanted warmth and counteracts brassiness. Or restore and brighten blonde and highlighted locks with keratin-enriched products that strengthen and add shine to hair.\u003c\/p\u003e","products":[{"product_id":"platinum-plus-violet-toning-drops","title":"Platinum Plus Violet Toning Drops","description":"\u003cp class=\"bodycopy\"\u003eTone blonde, highlighted, gray or silver hair instantly with Paul Mitchell Platinum Plus Violet Toning Drops. These customizable purple toning drops, powered by concentrated purple pigments, eliminate brassiness and cool yellow tones. Use multiple pumps until you reach your desired level of toning. Mixable with Paul Mitchell \u003cstrong\u003eshampoos,\u003c\/strong\u003e \u003cstrong\u003econditioners\u003c\/strong\u003e, \u003cstrong\u003etreatments\u003c\/strong\u003e, or \u003cstrong\u003estyling products\u003c\/strong\u003e.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"25 ml","offer_id":51135855034710,"sku":"PPD-025","price":25.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/files\/PPD-025-PlatinumPlusVioletToningDrops-0.85-oz.jpg?v=1756113369"},{"product_id":"platinum-plus-deep-violet-shampoo","title":"Platinum Plus Deep Violet Shampoo","description":"\u003cp class=\"bodycopy\"\u003eFor medium to dark and highlighted blonde hair that needs powerful weekly toning, Paul Mitchell Platinum Plus Deep Violet Shampoo delivers 5x more toning power than \u003cstrong\u003e\u003ca href=\"platinum-blonde-violet-shampoo\"\u003ePlatinum Blonde Violet Shampoo\u003c\/a\u003e\u003c\/strong\u003e. This purple shampoo features a deep violet formula that instantly tones and corrects yellow, brassy hues while brightening highlights, improving manageability, and adding shine. For best results, use weekly.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":51135855165782,"sku":"PPS-300","price":30.6,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":51458750710102,"sku":null,"price":58.7,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/files\/PPS-300-PlatinumPlusDeepVioletShampoo-10.14-oz.jpg?v=1756113371"},{"product_id":"bond-rx-treatment","title":"Bond Rx Treatment","description":"\u003cp\u003eTreat your hair to a dose of strengthening Bond Rx Technology. This deep conditioning hair mask transforms chemically treated and damaged hair, leaving it feeling soft, healthy, and more manageable.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"150 ml","offer_id":51135855264086,"sku":"BXT-150","price":35.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/files\/BXT-150-BondRxTreatment-5.1-oz.jpg?v=1756113372"},{"product_id":"bond-rx-shampoo","title":"Bond Rx Shampoo","description":"\u003cp\u003eGently cleanse and strengthen fragile hair with this lightweight, sulfate-free (no SLS, SLES, ALS) shampoo that creates a rich, creamy lather. Bond Rx Technology maintains bonds and helps protect chemically treated hair.\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"250 ml","offer_id":51135855395158,"sku":"BXS-250","price":33.9,"currency_code":"EUR","in_stock":true},{"title":"710 ml","offer_id":51460347330902,"sku":null,"price":59.9,"currency_code":"EUR","in_stock":false}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/files\/BXS-250-BondRxShampoo-8.5-oz_5f6ca86b-ab7b-481e-a034-69d2a2ed2f0c.jpg?v=1756113375"},{"product_id":"platinum-blonde-violet-conditioner","title":"Platinum Blonde Violet Conditioner","description":"\u003cp class=\"bodycopy\"\u003eKeep blonde, highlighted, gray, or white hair light, bright, and conditioned with Paul Mitchell Platinum Blonde Violet Conditioner. This purple conditioner contains violet pigments that cool warm tones for lighter, brighter hues, while conditioning ingredients leave strands soft and lustrous.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":51135859425622,"sku":"PBCO-300","price":25.5,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":51135859458390,"sku":"PBCO-999","price":55.5,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/files\/PBCO-300-PlatinumBlondeVioletConditioner-10.14-oz_86a587d5-6f35-4e9e-8da0-fb5fa8986b8d.jpg?v=1756113449"},{"product_id":"platinum-blonde-violet-shampoo","title":"Platinum Blonde Violet Shampoo","description":"\u003cp class=\"bodycopy\"\u003eGentle enough for daily use, Paul Mitchell Platinum Blonde Violet Shampoo brings out the best in light to medium blonde, silver, gray or white hair. This purple shampoo has a violet tint that removes unwanted yellow tones for light, bright hues, while conditioning ingredients add moisture and soften strands.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":51135867421014,"sku":"PBS-300","price":24.9,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":51135867453782,"sku":"PBS-999","price":53.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/files\/PBS-300-PlatinumBlondeVioletShampoo-10.14-oz.jpg?v=1756113578"},{"product_id":"forever-blonde-leave-in-treatment-spray","title":"Forever Blonde Leave-In Treatment Spray","description":"\u003cp class=\"bodycopy\"\u003eDramatic repair for bleached and highlighted hair. Paul Mitchell Forever Blonde Leave-In Treatment Spray instantly helps restore vitality for stronger, healthier looking blondes. Safflower oleosomes, macadamia nut oil and our vegan KerActive protein soothe, replenish and seal the cuticle to add shine.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"150 ml","offer_id":51135867486550,"sku":"FBL-150","price":30.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/files\/FBL-150-ForeverBlondeLeaveInTreatmentSpray-5.1-oz.jpg?v=1756113578"},{"product_id":"forever-blonde-conditioner","title":"Forever Blonde Conditioner","description":"\u003cp class=\"bodycopy\"\u003eRestore and brighten blonde hair with Paul Mitchell Forever Blonde Conditioner. This intensely hydrating conditioner deeply moisturizes and detangles bleached and highlighted hair, while helping to repair damage. Enriched with vegan KerActive protein and a special blend of botanicals, including safflower oleosomes and macadamia nut oil, it provides intensive nourishment to improve elasticity, softness, and shine.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":51135867519318,"sku":"FBC-300","price":30.6,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":51135867552086,"sku":"FBC-999","price":60.6,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/files\/FBC-300-ForeverBlondeConditioner-10.14-oz.jpg?v=1756113580"},{"product_id":"forever-blonde-shampoo","title":"Forever Blonde Shampoo","description":"\u003cp class=\"bodycopy\"\u003eRestore and help brighten blonde hair with Paul Mitchell Forever Blonde Shampoo. This sulfate-free (no SLS, SLES, ALS) shampoo gently cleanses bleached and highlighted hair while helping to repair damage. Enriched with vegan KerActive protein and a special blend of botanicals, it provides intensive nourishment to keep blonde hair light, bright, and healthy.\u003c\/p\u003e","brand":"Paul Mitchell","offers":[{"title":"300 ml","offer_id":51135867584854,"sku":"FBS-300","price":29.3,"currency_code":"EUR","in_stock":true},{"title":"1000 ml","offer_id":51135867617622,"sku":"FBS-999","price":59.9,"currency_code":"EUR","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/files\/FBS-300-ForeverBlondeShampoo-10.14-oz.jpg?v=1756113582"}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/0934\/9742\/6262\/collections\/25_PM_Restage_Campaign_Kendall_01_RGB_tif-PNG-PPT_0f5a9db5-cb80-49a4-8719-5f170837e722_png.webp?v=1759830450","url":"https:\/\/paulmitchell.nl\/en\/collections\/blonde-hair-care-houd-elke-tint-stralend-en-gezond.oembed","provider":"JPMS - Benelux","version":"1.0","type":"link"}