Paul Mitchell Blonde

Our Forever Blonde favorites are infused with vegan KerActive protein to nourish and protect blonde hair, providing 75% more care*. Platinum Blonde essentials, including our popular purple shampoo, are formulated with violet pigments to neutralize warm tones and intensify shine. Discover everything you need to keep blonde hair light, radiant, and healthy.

*When using Forever Blonde Shampoo, Conditioner, and Leave-In Treatment Spray, compared to untreated hair. Results based on tests conducted by an independent, external laboratory.

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  • Paul Mitchell Platinum Plus Jumbo Set Paul Mitchell Platinum Plus Jumbo Set Paul Mitchell Platinum Plus Jumbo Set
  • Forever Blonde Shampoo Forever Blonde Shampoo Forever Blonde Shampoo
  • Forever Blonde Leave-In Treatment Spray Forever Blonde Leave-In Treatment Spray Forever Blonde Leave-In Treatment Spray
  • Forever Blonde Conditioner Forever Blonde Conditioner Forever Blonde Conditioner
  • Platinum Blonde Violet Conditioner Platinum Blonde Violet Conditioner Platinum Blonde Violet Conditioner
  • Platinum Blonde Violet Shampoo Platinum Blonde Violet Shampoo Platinum Blonde Violet Shampoo
  • Platinum Plus Deep Violet Shampoo Platinum Plus Deep Violet Shampoo Platinum Plus Deep Violet Shampoo
  • Platinum Plus Violet Toning Drops Platinum Plus Violet Toning Drops Platinum Plus Violet Toning Drops