Search
Search
For centuries, native Hawaiians have used the fragrant juice of awapuhi ginger to moisturize skin and hair. Rich in 19 amino acids that hair needs to look and feel its best, the awapuhi plant offers natural nourishment for dry and damaged hair.
After discovering awapuhi ginger, our co-founders became fascinated by the natural benefits of this extraordinary plant. In 1983, they established an off-the-grid farm in Pa'auilo, Hawaii. Lush with tropical plants, flowers, and fruit trees, this place became home to our signature ingredient: awapuhi extract. Two years later, we introduced the original crowd favorite: Awapuhi Shampoo.
All the awapuhi used in our products is still grown and harvested at the John Paul Mitchell Systems Awapuhi Farm. For over 40 years, the land has been lovingly cared for by the same family. Each awapuhi ginger plant is carefully cultivated and harvested using solar power, rainwater, and traditional methods. The roots are hand-washed, then dried in a solar-powered dehumidifying shed, and ground into a concentrated powder that is added to our products.
A portion of each root is also replanted for the following year's harvest, creating a regenerative cycle. The roots remain dormant in the soil until they begin to grow again in early summer, developing into the next generation of awapuhi ginger.
