For us, innovation goes far beyond developing advanced products. It's about setting new standards for our industry and beyond.

Just three years after Paul Mitchell launched, our founders looked to the future and entered the first-ever World Solar Challenge. Working with physicist Jonathan Tennyson, they designed a 19-foot-long racing vehicle covered with 150 solar panels, naming it Mana Lā, which means “Power of the Sun” in Hawaiian. With an aerodynamic design and advanced features, the car achieved speeds of up to 85 mph and was a strong contender in the race. Today, you can see the Mana Lā at the Petersen Automotive Museum in Los Angeles, California.

We are proud to operate our unparalleled Product Innovation Center (PIC) in Santa Clarita, California. This in-house lab and 12-chair salon is where our expert chemists and seasoned product evaluators formulate, test, and perfect each of our products before they reach your hands. In 2022, the PIC welcomed several thousand guests and conducted more than 600 tests to deliver the latest (and greatest) hair care, styling, and professional hair color products.

Our established brands have been recognized as top in the industry by Kline, the leading experts in the beauty industry. John Paul Mitchell Systems, including the iconic Paul Mitchell hair care brand, has been named the leading brand in professional hairstyling worldwide, further confirming our history as a trusted favorite of stylists.
With its unparalleled performance and famous tingle, Tea Tree has been named the #1 scalp care brand sold in salons.*
- Michaeline DeJoria, CEO of John Paul Mitchell Systems