<em>Stylists take the lead</em>
<em>Stylists take the lead</em>

Stylists take the lead

Our commitment has always been and will always remain to support the success of salon professionals. In 2007, our co-founder John Paul DeJoria signed a 360-year trust, ensuring that we remain a family-owned company, independent and true to our original promises.

From extensive hair color solutions and unparalleled care products to continuously expanding education and business resources, professionals can count on us for everything they need to grow and thrive.

<em>KEEP LEARNING AND GROWING</em>

KEEP LEARNING AND GROWING

Develop your skills anytime, anywhere in the world. We offer virtual training, artistic inspiration, and e-learning courses throughout the year, complemented by inspiring live classes and events worldwide. Become part of our professional community and discover why our training offerings are unsurpassed.

<em>WE HELP YOU GROW</em>

WE HELP YOU GROW

Create unforgettable customer experiences. Increase customer loyalty. Grow revenue across all areas of your salon. We have developed an extensive library of resources, from social media tips to salon design support. Everything is directly at your fingertips.

<em>Driven by passion</em>

Driven by passion

Our award-winning artists drive the creative evolution of JPMS. Meet the visionary team of leading stylists and barbers dedicated to helping you perfect your craft.

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<em>Colin Caruso</em>

Colin Caruso

Artistic Director of Color


As an international trainer and owner of CARU Focus Salon, Colin has been part of the John Paul Mitchell Systems family for over fifteen years. CARU is known for its excellent customer service and exceptional color treatments. As an educator, Colin focuses not only on techniques but also on the overall learning experience, making him the ideal person to lead all facets of color education. In 2017, Colin was appointed Artistic Director of Professional Hair Color as part of JPMS's effort to build the strongest color team in the industry.

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<em>Stephen Moody</em>

Stephen Moody

ARTISTIC DIRECTOR


Stephen Moody is a world-leading expert in cutting education, and with his passion, knowledge, and craftsmanship, he has influenced and inspired generations of hairdressers. He has made a significant contribution to the industry and continues to innovate and educate, including the development of a new Pro Haircutting Certification System.

As a renowned educator with a focus on refining cutting techniques, Stephen emphasizes the importance of color and finishing as indispensable components of any cutting education. Over the years, he has received many awards for his work, including the prestigious 2024 NAHA Haircutter of the Year Award.

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<em>DJ Muldoon</em>

DJ Muldoon

ARTISTIC DIRECTOR

Stephen Moody is a globally leading expert in cutting education, and through his passion, knowledge, and craftsmanship, he has influenced and inspired generations of hairdressers. He has made significant contributions to the industry and continues to innovate and educate, including through the development of a new Pro Haircutting Certification System.

As a renowned educator focused on refining cutting techniques, Stephen emphasizes the importance of color and finishing as an indispensable part of any cutting education. Over the years, he has received numerous accolades for his work, including the prestigious NAHA Haircutter of the Year Award in 2024.

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<em>Paula Peralta</em>

Paula Peralta

ARTISTIC DIRECTOR

Los Angeles-based curl expert, colorist, and artistic director Paula Peralta combines her experiences as a successful salon owner, skilled hairdresser, and passionate educator to inspire and empower hairdressers worldwide. Paula is committed to using her voice to drive change and create a more diverse, equitable, and inclusive industry.

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<em>Noogie Thai</em>

Noogie Thai

EDITORIAL DIRECTOR

As Editorial Director for John Paul Mitchell Systems, and as a session stylist and artist, Noogie Thai has made his mark globally in a short amount of time. From Tokyo and Zurich to Las Vegas, Noogie inspires salon professionals and ignites a renewed passion for artistic styling. He remains a dedicated student of our industry, while also being a master who creates opportunities for young talents. Noogie sees no boundaries and pushes his creativity to the point where true growth and discovery take place.

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<em>WHAT DISTRIBUTORS CAN DO</em>

WHAT DISTRIBUTORS CAN DO

Distributors play a key role in brand protection and product control. It is essential that distributors:

  • Implement stricter inventory controls
  • Adhere to salon purchase limits in-store and online
  • Educate their sales force on product diversion and the damage it causes the industry
  • Identify at-risk salons that may be selling to diverters and immediately terminate them
  • Remind salons of the JPMS Brand Protection policy and provide brand protection support
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<em>WHAT JPMS DOES</em>

WHAT JPMS DOES

  • Removing profit from diverters and bringing sales back to salons by establishing a controlled e-commerce presence for authorized salons and selected retailers in a way that also benefits salons
  • Binding anti-diversion contracts entered into with our global distribution partners
  • Financial penalties per bottle established for any JPMS product found at an unauthorized retailer
  • Clear purchase limits established for purchases from distributors and wholesalers
  • Security coding and tracking strengthened on all products
  • MAP policy implemented
  • Distributors and salons that divert products immediately terminated and legal action taken where necessary
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